Abstract emblem of Jinchuan (literally “golden river”)

Horizon: an international vision

Wings soaring in the sky

Features of mines and the mining industry

Natural, clean and environmentally friendly ideas

Solid and stable

The Meaning Exemplified in the Shape—A Golden River

The two Chinese pictographic characters 金 (Jin), GOLD, and 川 (Chuan), RIVER, are put together as an abstract representation in this logo, to convey the rich culture of Jinchuan, the Golden River, where natural and human resources converge. In addition, the whole shape combines the firmness of the model with an image of an upward “arrow”, which represents the Jinchuan spirit of hard struggle and courage to surpass ourselves.

Creating an International Ambiance and Being an Outstanding Giant

The use of mountains and rivers reflects the industrial features of the mining group; the soaring mountain image over the horizon stands for Jinchuan, the Giant, which stands on the peak dwarfing all mountains. This new image of Jinchuan encompasses both an awareness of global expansion and the ability for comprehensive innovation.

Soaring Wings and Firm Determination to Go Ahead

Taking the logo as a whole, it represents a brave and fierce eagle spreading its wings to launch into a flight, symbolic of Jinchuan’s ambition and its long-term, far-sighted, precise and wise strategic goals and directions for development. The lines are powerful and solid, alluding to Jinchuan Group’s solid strength and firm determination to go ahead.

Harmonious Growth and Infinite Vitality

The colors employed in the logo are of different shades of green changing gradually and dynamically to golden brown, representing Jinchuan’s stress on continually striving for more ambitious goals of environmental protection, and vividly portraying an image of a lively Jinchuan.

Reading the Corporate Logo as a Whole

The logo is elegant in design, profound in meaning, precise in representation and easy to understand; it can vividly display Jinchuan Group’s corporate spirit and the special characteristics of its industry. It looks spectacular, natural and consolidated, with an internationalized expression to bring out the brilliant image of Jinchuan Group. The distinctive colors are impressive to the eye, and the logo can be made in different sizes and used in different surroundings.